Kaenon Polarized

AUTO RACING

Danica Patrick just wrapped up a weekend that could fill up an entire memory book in and of itself! She practiced and drove her debut NASCAR race Friday and Saturday, finishing in a very solid sixth place, then starred in multiple Go Daddy Super Bowl commercials Sunday alongside being promoted for her prime time television drama debut.

This week she goes into non-stop media mode, guest starring on prime time TV series “CSI: NY” on Wednesday night. Next week she will be working the talk show circuit–on morning radio, and daytime and late night television.

In Saturday’s incident-packed ARCA RE/MAX Series race at Daytona, Danica Patrick and the Green and Black Go Daddy #7 pushed, got pushed, spun and rebounded around the famous Daytona Speedway to a respectable sixth place in her first-ever Stock Car race. She overcame a tough spin from contact with Nelson Piquet Jr. late in the race and ran as high as fifth before running out of drafting partners to move farther up the order.

“The car felt pretty good, so that was really fun,” Patrick said. “I was going side by side with people, and the Go-Daddy car doesn’t look very pretty but it was fun.”

Her solid finish convinced Patrick and JR Motorsports that Danica is ready to compete in the Nationwide Series. Danica Patrick and the team were initially wary of entering the race because of the top-level talent it attracts as the biggest race of the season.

“I think Danica proved to everyone that she can compete in stock cars at a high level, and right now seat time is extremely important,” said Kelley Earnhardt, general manager of JR Motorsports, a team she owns with brother Dale Earnhardt Jr. “She has worked extremely hard during the past two months for this opportunity. Her dedication and work ethic is infectious.”

Black Burnet G12 was Danica’s sunglass of choice for the action packed weekend.

AUTO RACING
Dancia Patrick seen here in Burnet, G12 lens, announced a 12-Race Nascar Series Schedule. Her debut stock car race will be February 6th in Daytona, Florida as part of the ARCA series. She is also entered for the following Nationwide Series races February 13, in Daytona, February 20th in Fontana, Calif, and on Feb. 27 in Las Vegas.

In a statement, Danica, 27, who also will compete full-time in the Izod IndyCar Series, said, “We just want to be smart and calculative about this process. The tracks we’ve selected not only complement the IndyCar schedule, but will give me quality seat time at a variety of facilities.”

AUTO RACING
In case you’ve been completely off grid over the last month, ever since announcing her debut in the male-dominated world of NASCAR, Danica Patrick has been everywhere in the mainstream media!

Her much-hyped Go Daddy commercials have begun to be leaked online and are creating quite the stir. Danica stars as a trio of iconic movie women—a brunette Marilyn Monroe, a “Flashdance”-era Jennifer Beal, and a “Weird Science” siren Kelly LeBrock.  These commercials are getting crazy pre-game buzz, to see the first, check it out here.

Word on the street is also that Danica will be making her prime time television drama debut as a guest star on CSI: NY on CBS. The show will air on February 18^th and features Danica Patrick and Antonio Sabato Jr. playing Formula race car drivers who get into an explosive car crash during an expedition race through New York City.

And, all of this is leading up to her debut of yet another sort—the IndyCar star who recently announced she will be dipping a toe into NASCAR, signed a two-year deal with JRM last month. Danica Patrick will make twelve or thirteen NASCAR starts in each of the next two seasons, trying to conflict as little as possible with her open-wheel schedule. As of now, her debut is still slated for this year’s second Nationwide event, at Auto Club Speedway in Southern California.

We can’t wait!

Upcoming race: February 13th ARCA series in Daytona – this will be her stock car debut!

AUTO RACING

Last week Danica Patrick unveiled her new GoDaddy sponsored IndyCar and announced her return to the Andretti Racing Team live on Good Morning America – with the singular goal of winning the Indy 500. This week the auto racing pop star sent the mainstream sports world buzzing with more news – Danica Patrick will be the first woman to officially move into NASCAR! . As she announced her official involvement with one of the biggest and most successful teams in motorsports, Dale Earnhardt Jr.’s JR Motorsports team where she’ll drive the #7 GoDaddy car in the Nationwide and ARCA series with the goal of racing NASCAR’s Spint Cup. Now the two most recognizable names in American auto racing are paired, with Patrick driving a partial schedule for JRM in 2010.

Danica will run a full IndyCar Series schedule with Andretti Autosport and squeeze NASCAR in when she can. Her immediate plans are to participate in the ARCA test next week at Daytona International Speedway and make her stock-car debut in that series opener on Feb. 6 — one day before she’ll star in two Super Bowl ads for sponsor GoDaddy.com.

“It’s time for the hard work, time to buckle down and learn how to drive these cars. It’s going to be challenging,” she said. “I’m always looking for the next challenge, and there’s still plenty of challenges left in IndyCar. I want to win a lot more races. I want to win the Indy 500. And I want to have fun.”

Danica is the first woman to have won in IndyCar racing, and will become the only female driver currently competing in one of NASCAR’s top two series.

AUTO RACING – IndyCar Series – Watkins Glen, NY

Coming off the Camping World Grand Prix at the Glen, Danica Patrick started 7th, finished 11th. “It was a challenging race today. We were running upfront at the beginning of the race but as the day went on I started to lose the car. I was bottoming out a lot at the end of the race which made me lose position. We were really strong this morning so I’m disappointed that we ended up 11th. But overall it was a good weekend for me, I feel like I’m getting more confident on the road courses which is helpful since we are racing similar courses the next two weekends.”

Driver: Danica Patrick (Burnet Havana G12)
Car: #7 Boost Mobile/Motorola Dallara/Honda/Firestone
Danica Patrick: Started 7th, finished 11th

Currently in 5th place in points, Danica continues with solid driving and consistent finishes this year. As rumors continue to swirl about what racing series she might drive – her star continues to rise in this “contract” year, proving that she is a strong contender and fan favorite.

AUTO RACING – Richmond, VA
Switching it up and running BURNY Tortoise G12 this weekend, Danica Patrick Started 10th, finished 5th as she continued her solid driving and consistent finishes this year despite some serious early week confrontations and accusations from the Andretti Green Racing Team drivers (AGR), including Danica, that the team is not fielding fast cars and having “set-up” issues in the garage and with team engineers. The oval night race didn’t provide for a lot of passing, but leaves Danica well positioned in the overall points race for the Series Championship – as rumours continued to swirl about what racing series she might drive – her star continues to rise in this “contract” year.

Driver: Danica Patrick
Car: #7 Boost Mobile/Motorola Dallara/Honda/Firestone

“I’m really glad we were able to make another top-five finish for the Boost Mobile/Motorola car. We struggled with qualifying yesterday, but we worked really hard to figure out what we needed to do to have a good outcome. The guys did a really great job in the pits, the car felt good all night. I wish we were able to race up front with the leaders but we got caught in lapped traffic. Overall a great way to way to end a challenging weekend for Andretti Green.”

AUTO RACING INDY CAR SERIES – NEWTON, IA
Danica Patrick led about 22 laps of the Iowa Corn Indy 250, before flat tires and bad luck intervened. Her comment after the race:

“We started off with a good car, but it just wasn’t our day. We got a couple flat tires at the beginning of the race, which was a bummer but then we just changed up the strategy a bit, which allowed us to lead a few laps. But then the yellows started to come out and we were at the wrong place at the wrong time. But it was a top-10 finish for us, so if this is the worst finish we have this season, I can’t complain.”

Danica Patrick: Started 5th, finished 9th

Danica Patrick has been wearing the yet to be released Burnet Havana G12 – the newest addition to the Kaenon Polarized line of Luxury Performance Sunglasses.

AUTO RACING – INDYCAR SERIES – ABC SUPPLY / AJ FOYT 225 – MILWAUKEE, WI

Hot off the excitement and speed of the Indy 500, Kaenon Polarized drivers Ryan Briscoe and Danica Patrick finished in the top five at the Milwaukee Mile, short oval track.

As defending champion, winning last year’s race (his first in the IndyCar Series) Ryan Briscoe, wearing Jetty Matte Black G12 won the pole, then proceeded to lead the majority of the race before being passed with 10 laps to go while mired in heavy, slower traffic for a second place finish overall.

Danica continues her strong start to the 2009 season with a 5th place finish – her 4th top 5 in 5 races. Both Kaenon Polarized drivers are in the top 5 for the season’s overall championship.

AUTO RACING – INDY 500 – Indianapolis, IN
Danica Patrick, wearing Kaenon Polarized Sunglasses in the yet to be released BURNET™, started 10th and finished 3rd – locking in a career-best Indy 500 performance. With her first podium finish at the brickyard, Danica rounded out a much hype filled month of May with a respectable 3rd place! She continues to build on her celebrity (countless commercial time was filled with Danica ads promoting several products), while confirming her unmistakable driving ability with the big boys on the track at over 200mph. In addition to Danica’s racing abilities, she has a great sense of style and fashion. As a long time supporter of Kaenon Polarized, her design and fashion wisdom has inspired our designers on several color treatments and products, including the stylish Calais model and the new Tobacco Denim color in the popular Georgia. In working with her on the lens’ performance as well as frame performance and styling, she has been a part of Kaenon’s design and engineering process every step of the way. Danica alternates between her favorites and can be seen wearing CALAIS, GEORGIA, BURNY, EDEN, and KABIN accessorizing depending on activity, style and preference.

Ryan Briscoe starting on the front row led briefly and had a strong run till a strange, bad set of tires caused him to lose traction and valuable speed, having to pit to fix the problem with a new set of Firestones. He was never a factor after that.

Next up is the Milwaukee Mile, televised live this Sunday, again on ABC.

AUTO RACING – INDYCAR
Ryan Briscoe held the pole for most of Saturday’s Indy 500 qualifying – shown live on Versus for 6.5 hours. His Penske teammate, Helio Castroneves snatched it from him in the last hour and Briscoe couldn’t get it back after one more attempt – settling for Second fastest in Qualifying – and starting from the middle of Row 1 on Race Day May 24. Danica Patrick qualified 10th and will start on the inside of Row 4.

DANICA PATRICK – BODY by MILK Got Milk? Ad campaign
INDIANAPOLIS – MAY 07, 2009: Danica Patrick driver of the #7 Motorola Andretti Green Racing Dallara Honda poses with some milk beside her new ‘Got Milk?’ ad campaign poster before practice for the IRL IndyCar Series 93rd running of the Indianapolis 500 on May 7, 2009 at Indianapolis Motor Speedway in Indianapolis, Indiana.

The newest Got Milk? ad campaign featuring Danica Patrick was unveiled at Indy last week.

DANICA WILL BE VERY VISIBLE DURING MAY – HER FIRST “GIRLIE GIRL” COVER – THE NEW JUNE ISSUE OF SHAPE MAGAZINE

Danica Patrick is not like other race car drivers. The new issue of Shape magazine surely proves that. In a dazzling bikini shoot, Danica tells – and shows – how at 5-foot-2 and 105 pounds she competes with much larger men in a sport that demands strength to control the race car and endurance to get through five-hour races.

EXCLUSIVE VIDEO: Danica Patrick Bikini Shoot – FOR SHAPE MAGAZINE – ON RACKS NOW
http://www.radaronline.com/exclusives/2009/04/exclusive-video-danica-patrick-bikini-shoot

AUTO RACING

Danica Patrick has traded in the black and blue No. 7 car for an eye-catching black and orange model. Already, the Andretti Green Racing driver has a positive vibe about the car heading into the Indianapolis 500.

“I keep thinking (Dario) Franchitti won (2007) in an orange and black car,” Patrick said after unveiling the new livery and paint scheme for the Month of May and remainder of the IndyCar Series season at the Indianapolis International Airport. “I think the colors are really sporty and very cool. It sort of reflects how I am. Edgy and fun.”

Boost Mobile, the prepaid division of Sprint Nextel, in partnership with Motorola is the primary sponsor.

FRESH PRESS
ARLO is featured in the next issue of Auto Week - and just when you thought all of the magazines were dying – AutoWeek just switched from monthly to publishing twice a month. Founded in 1958 and written for the passionate car enthusiast and consumer – automobiles and motorsports still resonate – also witnessed by the crowds at the Long Beach Grand Prix.

EVENTS

Just a few shots from the Kaenon Polarized Yacht Party…stay tuned for more images and highlights!
 
Guests enjoyed music, sunglass fittings and getting up close and personal with several of Kaenon’s Professional Athletes, including Long Beach Grand Prix racer Danica Patrick.

Danica Patrick, IndyCar Racer and Jamie Sterling, Big Wave Pro Surfer

Arie Luyendyk, Jr. and Versus commentator Lindy Thackston stop for a photo with Steve Rosenberg

Bev Patrick and Danica Patrick try on the latest styles, many of which were inspired by Danica

Top Deck – where many on board went for refreshments and fresh views of Long Beach Harbor

Ryan Briscoe, Steve Rosenberg and Taryn Owens

Guests were lining up to try on some of the new colors unveiled during the party

Aft view of the party

Serving up more than new styles

Jamie Sterling and Steve Rosenberg

AUTO RACING
IRL SPRING INDY CAR TESTING – Homestead, FL
Danica Patrick was satisfied with her results, wearing Georgia Tobacco over the 2-day test period.

Danica and her Motorola car below

AUTO RACING

KAENON POLARIZED DRIVERS RACE FULL THROTTLE AT ROLEX 24 HOURS OF DAYTONA

A highlight of any racer’s career, the Rolex 24 Hours of Daytona is a legendary sports car race where professional drivers from many series such as NASCAR and Indy can jump in alongside the GT drivers in a variety of factory prepared sports cars. Held over a beautiful winter weekend in Florida and drawing some of the biggest names in the sport, Kaenon Polarized driver and Indy Racing star Danica Patrick (Georgia, Calais) and her teammates Andy Wallace, Casey Mears and Rob Finlay finished 8th. With teams of 3 and 4 drivers, this unconventional auto race is 24 hours of full-throttle driving that covers over 2,600 miles.

AUTO RACING

Hitting stands this week, Kaenon athlete Danica Patrick makes an appearance for the second year in a row in the 2009 Sports Illustrated Swimsuit Edition.  See all her images, read the interview or watch the behind the scene’s video online at Sports Illustrated.

AUTO RACING

Super Bowl – Where the commercials are as important as the Game itself
Mega growth domain name company Go Daddy.com bought 2 Super Bowl ads and used both to showcase Kaenon Polarized race car driver Danica Patrick. Portrayed in a shower in the first ad, she wasn’t wearing any Kaenon’s here – but then again – she wasn’t wearing anything! Ad #2 showed a court room with other “enhanced” beautiess. In typical Go Daddy form, using sex appeal and a play on words to drive Danica’s Q rating even higher. While Kaenon’s weren’t part of the commercials, Danica represented Kaenon Polarized in typical style last weekend at the Rolex 24 Hours of Daytona.