Kaenon Polarized

SAILING
While the Swiss team, led by Brad Butterworth in Hard Kore packed up it’s Genoa, Italy training base and took their giant catamaran to the UAE race venue, BMW Oracle was back in court contesting not on the race venue but also the rules that will govern the event. The America’s Cup is slated to be raced in dusty Ras Al-Khaimah (50km from Dubai) February 8. This promises to be war of words and court challenges right up to the starting gun – where hopefully it will turn into spectacle on the water – we hope!

Above, Brad Butterworth in Hard Kore Matte Black G12, Alinghi during their last sea trials in Italy last week.

BMW Oracle training off San Diego and their skipper and CEO Rusell Coutts wearing Lewi Black Pearl G12 sunglasses while racing last week in Europe.

SAILING – SAN DIEGO, CA

While the defenders are cranking up the PR machine flying their boat over the alps and having parades on Lake Geneva, the BMW Oracle team is having a great time in San Diego testing their own machine – to determine it’s real potential while they drive technology and innovation to heights never gone before.

At the BMW ORACLE Racing Special Event held Tuesday August 11, 2009 in San Diego, the team celebrated the USA’s challenge for the 33rd America ’s Cup.

CEO and Skipper Russell Coutts announced that helmsman James Spithill will be driving the team’s boat in the 33rd America’s Cup. The rest of the team was introduced to nearly 400 guests that included the media, partners and sponsors, team families, local dignitaries and sailing community friends.

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Skippers and leading men of the competing America’s Cup teams, who, as the title says, were formerly best friends and the most decorated teammates in America’s Cup history, are now on opposing teams. Their friendship frayed by real world contention played out on the water and in the NY court system, has them rivaling once again in the America’s Cup.

Russell Coutts is the CEO and Skipper of USA’s Challenger, BMW Oracle, who wears Lewi, Hard Kore, Gauge and Kore

Brad Butterworth is the CEO and Skipper of Switzerland’s 2x Defender, Alinghi, who wears Kore and Hard Kore.

They have been battling in court (rather team owners Larry Ellison (Chairman of Oracle) and Ernesto Bertarelli (former CEO of drug company, Serano), making them now bitter rivals.

As the most decorated in sailing, skipper (Coutts) and tactician (Butterworth) duo in the history of the America’s Cup, when they won the Cup for New Zealand in the early 90’s, then defended it, then skipped town for a huge offer from the then unknown Bertarelli, to come build the first ever challenger from Switzerland. Then they promptly won the cup for the first time (from their old Team New Zealand, who they defected from for Switzerland. The island country and the continent went nuts over this dynamic duo – who had been best friends since childhood.

Skip forward to the 21st Century and the former dynamic duo are the greatest in the game, their friendship hangs by a cordial thread, and they are now the Defender and Challenger of the next America’s Cup to be fought in the most outrageous race boats ever created – slated to start February 8 in UAE.

Kaenon Polarized will be the weapon worn by both Russell Coutts and Brad Butterworth in the much anticipated event that will make this next Cup race one of the greatest spectacles on earth.

PUERTO CALERO ISLAS CANARIAS RC 44 CUP – Canary Islands

Russell Coutts isn’t considered the greatest sailor in the world for nothing…not only an Olympic Gold medalist and most decorated America’s Cup sailor ever, he’s also a talented designer and has created one of the most successful racing classes going, today. The RC 44 is a scaled down America’s Cup style boat – advanced, high-tech and hard core. Kaenon is everywhere on these professionally crewed boats, including on Coutts who has favored Lewi Black Pearl and Hard Kore Black G12. Evenly matched, Coutts BMW Oracle team finished the fleet racing portion yesterday in 6th.

Russell Coutts in Lewi, at the wheel for BMW Oracle, and below as tactician and coaching his owner around the course.

Some sunglass styles showcased on board: Klemm, Kore and Rhino.

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Emirates Team New Zealand tactician Ray Davies and navigator Kevin Hall both wore Kaenon Polarized Hard Kore Sunglasses.

Auckland, NZL (Feb. 14, 2009) – On the final day, Emirates Team New Zealand laid claim to the Louis Vuitton Pacific Series, convincingly beating the Swiss team Alinghi with three consecutive wins on a grey, rainy and windy day on the Waitemata Harbour. The home team’s come-from-behind 3-1 victory marked the end of a 15-day match racing regatta in modified America’s Cup boats that drew praise for its format and its originality from all of the nine international teams that took part. Click here to read the full press release.

The Best Friends, former team mates and now bitter rivals, Brad Butterworth the skipper of Swiss team and Cup Defender Alinghi, and Russell Coutts, the skipper and helmsman USA’s BMW Oracle lined up to see who would challenge the Kiwis for the first ever Louis Vuitton Pacific Cup making it through to the Challenger Finals. Butterworth, alternating between Kore and Hard Kore, beat his longtime friend and former teammate Coutts who was wearing Lewi. Butterworth then lost in the finals to Team New Zealand, which left Auckland all a buzz with excitement and gossip over Valentines weekend.

Brad Butterworth, skipper and tactician about Alinghi wore Hard Kore and Kore.

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Russell Coutts with Team owner, Oracle CEO Larry Ellison, (left) and Coutts wearing wearing Black Pearl Lewi G12 (right) leaving the dock.

KAENON POLARIZED IS A COMMON THEME IN THE FIRST LOUIS VUITTON PACIFIC SERIES IN AUCKLAND

Louis Vuitton has had an extremely long association with sailing, and the America’s Cup in particular – designed this trophy / piece of art that will go to the winners. On the Auckland waterfront, this tiny but very modern city goes abuzz over this event staged by Louis Vuitton.

(Auckland, NZ): Legendary French Luggage maker, Louis Vuitton became so upset waiting for the next America’s Cup regatta to be scheduled (due to disagreements between the defenders and challengers, it has been tied up in the US court system awaiting final rulings) that they decided to throw their own party, eerrr regatta, in the City of Sails, where sailing and their sailors are household names in Auckland, New Zealand. A round-robin format in equalized and existing America’s Cup yachts, they invited the current holder and defender, Alinghi from Switzerland (led by Kaenon’s Brad Butterworth wearing Kore C12 M sunglasses) and all challengers interested in the next Cup, including the sole US entry, BMW Oracle, led by Kiwi and former skipper of Alinghi, Russell Coutts who’s wearing Lewi G12 this week. The two week party / exhibition began with match races held on the Waitemata Harbor (Auckland City Front) over the weekend.

Defending and current America’s Cup Skipper / Tactician Brad Butterworth wearing Kore Black C12 M leading his Swiss team Alinghi.
Kaenon Polarized has considerable presence on the bigger names (skippers, helmsman, tacticians, etc) and several crew on most every team.

• BMW Oracle Racing (USA) – Russell Coutts (NZL) – Lewi Black Pearl G12
• China Team (China) – Ian Williams (GBR) – Hard Kore Tobacco C12
• Team Origin (GBR) – Ben Ainslie (GBR)- Rhino – Ian Percy (GBR) – Hard Kore Tobacco C12
• Emirates Team NZ (NZL) – Ray Davies (NZL) – Hard Kore Black G12
• Alinghi – Brad Butterworth (NZL) – Kore Black M C12
• Luna Rossa (ITA) – Peter Holmberg (USVI) – Hard Kore Black G12 /Andy Horton (USA) – Hard Kore Black G12
• Pataugas K-Challenge (FRA) – several Kaenon sailors on board
• Greek Challenge (GRE) – Gavin Brady (NZL) – Kore Black C12 M

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Beginning this Saturday in Auckland, New Zealand, long-time America’s Cup sponsor Louis Vuitton will host the first America’s Cup regatta since the last Cup challenge was held in Valencia, Spain in 2007. Featuring 10 strong challengers, including the current America’s Cup defending boat Alinghi, teams will compete in a rotation of evenly matched 1-generation-old America’s Cup class boats – equalizing the playing field and bringing the emphasis back to the skill of the sailors and teamwork on deck. As one of the most recognized sunglass brands in competitive sailing, Kaenon Polarized will have great presence on many of the boats, with three of the strongest teams led by Kaenon Polarized skippers Russell Coutts (Hard Kore, Lewi, Gauge) on BMW Oracle, Brad Butterworth (Hard Kore, Rhino, Lewi) on Alinghi, and triple Olympic gold medalist Ben Ainslie (Rhino, Hard Kore) on Team Origin. To learn more about this unique event visit: http://www.louisvuitton-pacificseries.com